About Us

Behind every Hero, is a team of passionate people. 

About Us

Behind every Hero, is a team of passionate people. 

About Us

Behind every Hero, is a team of passionate people. 

Our Team

Hero HQ is a carefully curated melting pot of dedicated individuals. Our Heroes understand education and bring a wide range of skills in school leadership and change management, teaching and learning, and office and finance administration.

Working in the heart of schools has allowed for our team to build a unique platform specifically for primary schools. Hero is the result of collaboration between our team and heroes in schools, and continues to develop to support future-focussed pedagogy with students at the centre.

The Journey to Hero

Founders, Paul and Aimie Sibson, a former primary school principal and secondary teacher, have a unique understanding of the education landscape and the specific requirements of the school context. 

LINC-ED Origins

Every good Hero has an origin story. Ours begins with a lightbulb moment, when Paul identified a gap in the market’s offerings for a solution that would bring together all aspects of school life. It became increasingly apparent that harnessing technology would pave a better way forward for teachers, parents and students to share and track learning - online, real-time. Through their own experiences, Aimie and Paul also saw a strong need to reduce the administrative workload for teachers, and to improve the workflow and efficiencies for school administration. 

And so, Hero's predecessor - LINC-ED - was born. The software was designed as a communication tool to share, track and analyse learning. The goal was to make students’ learning visible to all of those on the learning journey (school leadership, teachers, teaching assistants) and LINC-ED introduced the concept of online, real-time reporting to parents. This style of reporting extended beyond progress and achievement, to also capture learning stories and accelerate student agency.


After being accepted as 1 of 10 companies into the Vodafone Zone Accelerator Start Up programme, the decision was made to rebuild the platform from the ground up. The vision was to provide a modern, API driven solution - one that was scalable, interoperable with complimentary products, and able to meet evolving security and privacy requirements. This rebuild was completed in 2019 with the launch of Hero, which is now in hundreds of New Zealand schools. 

The last two years has seen the software expand, with great success, into South East Asia and Australia. Particularly in New South Wales (where Hero is now supporting the vision of a group of schools), students, teachers and management alike are benefitting from an accessible software that supports innovation and helps drive student success.

The Journey to Hero


Paul & Aimie move from London to Christchurch, where Paul takes on principalship at a local primary school.

2008 - 2013

The LINC-ED software, Hero’s predecessor, is developed by Paul. After great success in Paul's own primary school, the software goes live in the market.


New Zealand’s Ministry of Education recognises LINC-ED as an approved SMS.


Linc Technologies is one of ten companies accepted onto the Vodafone Zone accelerator start up programme.

2016 - 2019

Hundreds of primary schools join the movement to online, real time reporting with LINC-ED.


Hero is released and becomes NZ's fastest-growing student management system!


Hero goes international with a pilot at an International School in Hong Kong.

2019 - 2020

Hero expands to NSW, kickstarting a pilot programme with 4 primary schools.


Hero is named within Holon IQ’s New Zealand & Australia Edtech Top 50.


Success in NSW pilot programme: Hero launches into the NSW market.

Whilst we have a transformative product, with any successful company, it is people and relationships that matter. I am incredibly proud of the team we have built. We know our client schools extremely well, we know what makes them unique and special, and we care.